ICR IOWA is a nonprofit organization launched in 2017 by the Cedar Rapids Metro Economic Alliance and the Iowa City Area Development Group. This joint venture was developed to lead business attraction and workforce development strategies in Iowa City-Cedar Rapids (ICR), a region that includes the seven counties of Benton, Cedar, Iowa, Johnson, Jones, Linn, and Washington.

ICR IOWA serves as a catalyst for high-quality job growth in our seven-county region by working with local and regional partners to attract new interstate businesses and develop a talented workforce.

Iowa City-Cedar Rapids (ICR) is home to the University of Iowa; private colleges including Coe, Mount Mercy, and Cornell; and one of the best community colleges in the country, Kirkwood. We love learning and have an economy built in part around educational technology and assessment. Leaders in this field include legacy companies like ACT and Pearson, as well as newer businesses like Leepfrog Technologies and Pear Deck. This industry permeates through our communities where weekly meetups are likely to include lectures by professors, authors, and international leaders. We love to learn!

But education is just one component of our diverse economy. High tech manufacturing continues to thrive in our metro. Rockwell Collins, Quaker Oats, Oral B, Whirlpool, and many others enjoy access to our technical workforce and easy transportation systems. (Did I mention we are at the crossroads of Interstate 80 and 380?) Cereal production is something we are known for, so next time you eat that bowl of Honey Nut Cheerios or Captain Crunch Berries, know you are enjoying something made right here in ICR.

So, this is all great—but what makes us truly special? Our culture.

When you are in the Ped Mall in Downtown Iowa City or in NewBo in Downtown Cedar Rapids, you will find a large collection of locally owned restaurants, markets, quirky shops, restored theaters, wine bars, breweries, and live entertainment venues. The diverse college students and professors, medical professionals, and entrepreneurs generate an atmosphere that can typically only be found in a large city. And we have that amazing culture without the hassles that come with large city living—like congested traffic and high housing costs.